Overview
Global marketing is a complex and fascinating business. Because every country is different. What sells in in a United States market doesn't necessarily sell in China. In this course we will introduce key challenges, opportunities, and factors to consider when marketing to target audiences outside your home country.
About this course
- Definition of globalization; its benefits and challenges
- Approaches to global competition
- Entry strategies when considering foreign markets
- Approaches to global competition
- McDonald’s as a classic example of globalization
- Applying market principles in a global market
- Demographic factors shaping the global marketing environment
- Cultural factors shaping the global marketing environment
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Certificate program
This course is a part of the following certificate program:
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