Marketing Globally
Should you lead with your company’s best-selling nacho-cheese-flavored snacks to take China by storm? Just because it’s popular in one country doesn't mean it works in another. Learn how to approach international markets.
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
Duration
Online - self-paced
Overview
Global marketing is a complex and fascinating business. Because every country is different. What sells in in a United States market doesn't necessarily sell in China. In this course we will introduce key challenges, opportunities, and factors to consider when marketing to target audiences outside your home country.
About this course
- Definition of globalization; its benefits and challenges
- Approaches to global competition
- Entry strategies when considering foreign markets
- Approaches to global competition
- McDonald’s as a classic example of globalization
- Applying market principles in a global market
- Demographic factors shaping the global marketing environment
- Cultural factors shaping the global marketing environment
Recommended resource
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Certificate program
This course is a part of the following certificate program:
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