$400
Total certificate cost
Online - self-paced
Learning modality
7 hours to complete
3 courses
Overview
With international markets growing, both small and large businesses are jumping into international trade. Thanks to ecommerce, by 2017, more than half of small businesses in the US traded internationally. Take advantage of market diversification by bringing your company or business idea to the international market.
Successful international business management isn’t as easy as putting a store online. International business requires deft marketing skills and organizational management that can cater to cultural and social trends as well as complex logistics. Learn the skills you need to successfully launch and manage your international business with experienced international trade faculty in our three-course international business management course bundle.
About this course
This bundle includes three international business management courses:
Global Environment: Understand how and why nations trade and discover a global niche that your business or entrepreneurial idea
Globalization and Business: Discover how market trends differ around the world, from cultural preferences, to market and resource access. Learn how international markets demand flexibility not only in an organizational structure, but in the product as well.
Marketing Globally: As you sell your product to a global market, learn how to change your messaging strategy to fit the value proposition for various countries, cultures and communication mediums
Courses within certificate
We live in a world that is growing ever more interconnected. Almost every business, regardless of size or industry, has connections that are global in nature. If you are going to be successful in business, you need to understand how this dynamic affects you. This course will help you understand how businesses across the globe affect one another. You'll explore how differences in culture affect business transactions and the all-important personal relationship. You'll see how what works in one country, may not in another. You'll learn the benefits, and risks, of globalization.
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