Travel Guides

Hospitality and TourismO*NET 39-7012.00United States

Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.

COMING SOON See related ASU learning
Median annual earnings
$38,463

50th percentile, United States

Projected change
+11.7%

2025 to 2035

Typical education
High school diploma or less

63.5% of the workforce

Employment
67.35K jobs

Growing to 75.23K by 2035

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Compare nationwide estimates with state or county job-market data.

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Build the skills

ASU learning related to this career

These courses and certificates are connected through catalog career relationships and Lightcast skill tags.

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The work

What travel guides do

Tasks reported for this occupation, ordered by how often they come up in the role.

  • Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
  • Plan tour itineraries, applying knowledge of travel routes and destination sites.
  • Resolve any problems with itineraries, service, or accommodations.
  • Attend to special needs of tour participants.
  • Sell travel packages.
  • Evaluate services received on the tour, and report findings to tour organizers.
  • Give advice on sightseeing and shopping.
  • Administer first aid to injured group participants.

Pay and outlook

What the job pays and where it is heading

Annual earnings range

Reported earnings by percentile, United States

10th percentile
$25,582
25th percentile
$30,950
50th percentile
$38,463
75th percentile
$50,602
90th percentile
$75,818

The gold marker shows the median. Half earn more than $38,463 and half earn less.

Employment outlook

2025 to 2035 projection

+11.7%faster than average
202567,347 jobs
2035 projected75,228 jobs

7,881 more positions over the decade, before replacement hiring.

Preparation

Education levels

What people currently working in the career hold. These are not entry requirements.

High school diploma or less
63.5%
Some college
21.3%
Certificate
8.8%
Bachelor's degree
5.7%
Associate degree
0.8%

Skills

Skills employers ask for

Technical skills appearing most often in job postings for this occupation.

  • Lifting Ability
  • Marketing
  • Good Driving Record
  • Reservations
  • Merchandising
  • Environmental Education
  • Customer Relationship Management
  • Guided Tours
  • Cash Handling
  • Project Management
  • Tourism
  • Selling Techniques
  • Guest Relations
  • First Aid
  • Safety Procedures
  • Working With Children
  • Point Of Sale
  • Safety Standards
  • Demonstration Skills
  • Effective Communication

How the work gets done

Core competencies

Broad capabilities associated with strong performance in this occupation.

Service Orientation
Actively looking for ways to help people.
Speaking
Talking to others to convey information effectively.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Coordination
Adjusting actions in relation to others' actions.
Persuasion
Persuading others to change their minds or behavior.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Time Management
Managing one's own time and the time of others.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Negotiation
Bringing others together and trying to reconcile differences.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Instructing
Teaching others how to do something.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Systems Analysis
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Management of Material Resources
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.

In the market

Job titles and employers

Recent job postings in United States

Common job titles

  1. 01Adventure Guides206 postings
  2. 02Crew Members104 postings
  3. 03Guides89 postings
  4. 04Kayak Guides65 postings
  5. 05Membership Supervisors65 postings
  6. 06Thought Leader Liaisons64 postings
  7. 07Trail Guides64 postings
  8. 08Care Guides63 postings
  9. 09Case Managers/Travel Nurses/Registered Nurses63 postings
  10. 10Experience Guides63 postings
  11. 11Park Interpreters63 postings
  12. 12Technical Project Leads60 postings
  13. 13Visitor Services Associates57 postings
  14. 14Golf Sales Managers56 postings
  15. 15Historical Interpreters56 postings
  16. 16Trip Leaders55 postings
  17. 17Naturalists52 postings
  18. 18Ambassadors46 postings
  19. 19Sales Guides46 postings
  20. 20Tour Managers46 postings

Top employers

  1. 01CompHealth142 postings
  2. 02American Traveler132 postings
  3. 03Travel & Leisure Group Ltd132 postings
  4. 04Student Conservation Association122 postings
  5. 05Titan Medical84 postings
  6. 06Sky Zone66 postings
  7. 07Pga Of America58 postings
  8. 08Serco56 postings
  9. 09American Cruise Lines55 postings
  10. 10Sumitomo Pharma47 postings
  11. 11Aramark42 postings
  12. 12Heloo42 postings
  13. 13Six Flags Entertainment Corporation40 postings
  14. 14Hilton Grand Vacations38 postings
  15. 15Wendy's31 postings
  16. 16Kim Luxe Travel28 postings
  17. 17Camp America24 postings
  18. 18YMCA23 postings
  19. 19PNC22 postings
  20. 20Williamsburg Learning22 postings

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