Art Directors

Arts, Audio/Video Technology and CommunicationsO*NET 27-1011.00United States

Formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

COMING SOON See related ASU learning
Median annual earnings
$77,672

50th percentile, United States

Projected change
+13%

2025 to 2035

Typical education
Bachelor's degree

71.5% of the workforce

Employment
100.08K jobs

Growing to 113.06K by 2035

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Compare nationwide estimates with state or county job-market data.

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Build the skills

ASU learning related to this career

These courses and certificates are connected through catalog career relationships and Lightcast skill tags.

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The work

What art directors do

Tasks reported for this occupation, ordered by how often they come up in the role.

  • Work with creative directors to develop design solutions.
  • Present final layouts to clients for approval.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Create custom illustrations or other graphic elements.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.

Pay and outlook

What the job pays and where it is heading

Annual earnings range

Reported earnings by percentile, United States

10th percentile
$36,199
25th percentile
$50,620
50th percentile
$77,672
75th percentile
$121,203
90th percentile
$187,342

The gold marker shows the median. Half earn more than $77,672 and half earn less.

Employment outlook

2025 to 2035 projection

+13%faster than average
2025100,081 jobs
2035 projected113,060 jobs

12,979 more positions over the decade, before replacement hiring.

Preparation

Education levels

What people currently working in the career hold. These are not entry requirements.

Bachelor's degree
71.5%
High school diploma or less
9.7%
Master's or Professional degree
7.7%
Some college
5.7%
Associate degree
5.4%

Skills

Skills employers ask for

Technical skills appearing most often in job postings for this occupation.

  • Marketing
  • Adobe Creative Suite
  • Art Direction
  • Workflow Management
  • Creative Direction
  • Graphic Design
  • Figma (Design Software)
  • Project Management
  • Artificial Intelligence
  • Adobe Photoshop
  • Adobe Illustrator
  • Typography
  • Branding
  • Storytelling
  • Adobe InDesign
  • Creative Teams
  • Brand Management
  • Brand Strategy
  • Photography
  • Visual Storytelling

How the work gets done

Core competencies

Broad capabilities associated with strong performance in this occupation.

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Coordination
Adjusting actions in relation to others' actions.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Time Management
Managing one's own time and the time of others.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Persuasion
Persuading others to change their minds or behavior.
Operations Analysis
Analyzing needs and product requirements to create a design.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Instructing
Teaching others how to do something.
Systems Evaluation
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Negotiation
Bringing others together and trying to reconcile differences.
Service Orientation
Actively looking for ways to help people.

In the market

Job titles and employers

Recent job postings in United States

Common job titles

  1. 01Art Directors1,169 postings
  2. 02Creative Directors1,024 postings
  3. 03Associate Creative Directors780 postings
  4. 04Manager Creative Directors176 postings
  5. 05Directors of Creative Strategy173 postings
  6. 06Brand Designers147 postings
  7. 07Experience Directors126 postings
  8. 08Group Creative Directors118 postings
  9. 09Executive Creative Directors112 postings
  10. 10Directors of Design105 postings
  11. 11Creative Directors/Brand Managers100 postings
  12. 12Directors of Creative Services89 postings
  13. 13Brand Creative Directors83 postings
  14. 14Associate Art Directors81 postings
  15. 15Creative Directors/Copywriters74 postings
  16. 16Designers65 postings
  17. 17Creative Services Managers62 postings
  18. 18Creative Managers59 postings
  19. 19Creative Leads55 postings
  20. 20Heads of Creative55 postings

Top employers

  1. 01Accenture195 postings
  2. 02Publicis Groupe154 postings
  3. 03Nike143 postings
  4. 04Capital One115 postings
  5. 05System One111 postings
  6. 06Robert Half103 postings
  7. 07Vml102 postings
  8. 08Amazon83 postings
  9. 09Apple75 postings
  10. 10Skill62 postings
  11. 11Hilton54 postings
  12. 12Under Armour54 postings
  13. 13Shi International Ltd53 postings
  14. 14Cardinal Health51 postings
  15. 15Monks49 postings
  16. 1624 Seven48 postings
  17. 17FranklinCovey47 postings
  18. 18Mediamonks44 postings
  19. 19Crain Communications42 postings
  20. 20Meta40 postings

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