Agents and Business Managers of Artists, Performers, and Athletes

Arts, Audio/Video Technology and CommunicationsO*NET 13-1011.00United States

Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.

COMING SOON See related ASU learning
Median annual earnings
$73,406

50th percentile, United States

Projected change
−0.2%

2025 to 2035

Typical education
Bachelor's degree

41.3% of the workforce

Employment
21.69K jobs

Growing to 21.64K by 2035

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Compare nationwide estimates with state or county job-market data.

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Build the skills

ASU learning related to this career

These courses and certificates are connected through catalog career relationships and Lightcast skill tags.

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The work

What agents and business managers of artists, performers, and athletes do

Tasks reported for this occupation, ordered by how often they come up in the role.

  • Collect fees, commissions, or other payments, according to contract terms.
  • Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
  • Keep informed of industry trends and deals.
  • Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
  • Conduct auditions or interviews to evaluate potential clients.
  • Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
  • Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
  • Schedule promotional or performance engagements for clients.
  • Arrange meetings concerning issues involving their clients.

Pay and outlook

What the job pays and where it is heading

Annual earnings range

Reported earnings by percentile, United States

10th percentile
$34,548
25th percentile
$50,284
50th percentile
$73,406
75th percentile
$133,835
90th percentile
$304,099

The gold marker shows the median. Half earn more than $73,406 and half earn less.

Employment outlook

2025 to 2035 projection

−0.2%projected to decline
202521,687 jobs
2035 projected21,638 jobs

49 fewer positions over the decade, before replacement hiring.

Preparation

Education levels

What people currently working in the career hold. These are not entry requirements.

Bachelor's degree
41.3%
High school diploma or less
39.3%
Master's or Professional degree
16.8%
Some college
2.6%

Skills

Skills employers ask for

Technical skills appearing most often in job postings for this occupation.

  • Marketing
  • Artificial Intelligence
  • Sales Prospecting
  • Workflow Management
  • Talent Pipelining
  • Real Estate
  • Business Strategies
  • Customer Relationship Management
  • Application Programming Interface (API)
  • AI Agents
  • LangChain
  • Multi-Agent Systems
  • Brokerage
  • Python (Programming Language)
  • Pipelines
  • Machine Learning
  • Prompt Engineering
  • Automation
  • LlamaIndex
  • Outbound Calls

How the work gets done

Core competencies

Broad capabilities associated with strong performance in this occupation.

Persuasion
Persuading others to change their minds or behavior.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Negotiation
Bringing others together and trying to reconcile differences.
Speaking
Talking to others to convey information effectively.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Coordination
Adjusting actions in relation to others' actions.
Time Management
Managing one's own time and the time of others.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Service Orientation
Actively looking for ways to help people.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Instructing
Teaching others how to do something.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Systems Evaluation
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Systems Analysis
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

In the market

Job titles and employers

Recent job postings in United States

Common job titles

  1. 01Pipeliners127 postings
  2. 02Agents60 postings
  3. 03Life Insurance Agents49 postings
  4. 04Talent Agents31 postings
  5. 05Contact Center Agents22 postings
  6. 06Financial Professionals22 postings
  7. 07Talent Managers21 postings
  8. 08Booking Agents19 postings
  9. 09Independent Dealers18 postings
  10. 10UI Leads16 postings
  11. 11Realtors15 postings
  12. 12Sports Agents15 postings
  13. 13Artificial Intelligence Solutions Leads14 postings
  14. 14Performance Advisors14 postings
  15. 15Talent Bookers13 postings
  16. 16Showing Agents12 postings
  17. 17Licensing Specialists11 postings
  18. 18Acquisition Agents10 postings
  19. 19Contract Agents10 postings
  20. 20Conversation Designers10 postings

Top employers

  1. 01American Family Insurance Group124 postings
  2. 02Meituan30 postings
  3. 03New York Life26 postings
  4. 04Andersen Windows19 postings
  5. 05Kobie Marketing14 postings
  6. 06Amazon11 postings
  7. 07Clera11 postings
  8. 08Compass, Inc.11 postings
  9. 09Integrity Marketing Group10 postings
  10. 10Salesforce10 postings
  11. 11Vreeland Real Estate10 postings
  12. 12AT&T9 postings
  13. 13Travel & Leisure Group Ltd9 postings
  14. 14Givemethevin.Com8 postings
  15. 15Insight Global8 postings
  16. 16Keller Williams Realty8 postings
  17. 17Kellogg's8 postings
  18. 18Google7 postings
  19. 19Mercor S.A.7 postings
  20. 20Poe Group7 postings

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