Agents and Business Managers of Artists, Performers, and Athletes
Represent and promote artists, performers, and athletes in dealings with current or prospective employers. May handle contract negotiation and other business matters for clients.
- Median annual earnings
- $73,406
- Projected change
- −0.2%
- Typical education
- Bachelor's degree
- Employment
- 21.69K jobs
50th percentile, United States
2025 to 2035
41.3% of the workforce
Growing to 21.64K by 2035
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Build the skills
ASU learning related to this career
These courses and certificates are connected through catalog career relationships and Lightcast skill tags.
The work
What agents and business managers of artists, performers, and athletes do
Tasks reported for this occupation, ordered by how often they come up in the role.
- Collect fees, commissions, or other payments, according to contract terms.
- Send samples of clients' work and other promotional material to potential employers to obtain auditions, sponsorships, or endorsement deals.
- Keep informed of industry trends and deals.
- Negotiate with managers, promoters, union officials, and other persons regarding clients' contractual rights and obligations.
- Conduct auditions or interviews to evaluate potential clients.
- Confer with clients to develop strategies for their careers, and to explain actions taken on their behalf.
- Develop contacts with individuals and organizations, and apply effective strategies and techniques to ensure their clients' success.
- Schedule promotional or performance engagements for clients.
- Arrange meetings concerning issues involving their clients.
Pay and outlook
What the job pays and where it is heading
Annual earnings range
Reported earnings by percentile, United States
- 10th percentile
- $34,548
- 25th percentile
- $50,284
- 50th percentile
- $73,406
- 75th percentile
- $133,835
- 90th percentile
- $304,099
The gold marker shows the median. Half earn more than $73,406 and half earn less.
Employment outlook
2025 to 2035 projection
49 fewer positions over the decade, before replacement hiring.
Preparation
Education levels
What people currently working in the career hold. These are not entry requirements.
- Bachelor's degree
- 41.3%
- High school diploma or less
- 39.3%
- Master's or Professional degree
- 16.8%
- Some college
- 2.6%
Skills
Skills employers ask for
Technical skills appearing most often in job postings for this occupation.
How the work gets done
Core competencies
Broad capabilities associated with strong performance in this occupation.
- Persuasion
- Persuading others to change their minds or behavior.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Speaking
- Talking to others to convey information effectively.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Coordination
- Adjusting actions in relation to others' actions.
- Time Management
- Managing one's own time and the time of others.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Service Orientation
- Actively looking for ways to help people.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Instructing
- Teaching others how to do something.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
In the market
Job titles and employers
Recent job postings in United StatesCommon job titles
- 01Pipeliners127 postings
- 02Agents60 postings
- 03Life Insurance Agents49 postings
- 04Talent Agents31 postings
- 05Contact Center Agents22 postings
- 06Financial Professionals22 postings
- 07Talent Managers21 postings
- 08Booking Agents19 postings
- 09Independent Dealers18 postings
- 10UI Leads16 postings
- 11Realtors15 postings
- 12Sports Agents15 postings
- 13Artificial Intelligence Solutions Leads14 postings
- 14Performance Advisors14 postings
- 15Talent Bookers13 postings
- 16Showing Agents12 postings
- 17Licensing Specialists11 postings
- 18Acquisition Agents10 postings
- 19Contract Agents10 postings
- 20Conversation Designers10 postings
Top employers
- 01American Family Insurance Group124 postings
- 02Meituan30 postings
- 03New York Life26 postings
- 04Andersen Windows19 postings
- 05Kobie Marketing14 postings
- 06Amazon11 postings
- 07Clera11 postings
- 08Compass, Inc.11 postings
- 09Integrity Marketing Group10 postings
- 10Salesforce10 postings
- 11Vreeland Real Estate10 postings
- 12AT&T9 postings
- 13Travel & Leisure Group Ltd9 postings
- 14Givemethevin.Com8 postings
- 15Insight Global8 postings
- 16Keller Williams Realty8 postings
- 17Kellogg's8 postings
- 18Google7 postings
- 19Mercor S.A.7 postings
- 20Poe Group7 postings
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