Overview
Marketing is the creation, communication, delivery and exchanging offerings that have value for others. By identifying the needs of the user, marketing can better serve users and shoppers. With the proper marketing skills, like those learned in this online marketing course, you can identify, satisfy, and retain customers. Bring you nonprofit or advocacy organizations, and other entities serve people by catering to their needs.
About this course
In this course, you will learn:
- The basic principles and values of marketing
- Evidence of marketing in everyday life
- Marketing concepts
- How marketing builds and manages customer relationships
- How organizations such as non-profits, consumer product firms and business-to-business (B2B) organizations, use marketing
- How marketing creates value for the consumer, the company and society
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Instructors
Matthew Rodgers
Instructor, CISA - Leadership and Integrative Studies
Arizona State University
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