What is Marketing?
Marketing has a direct impact on every aspect of the exchange process, or shopping and purchasing process. From the the education and consideration phase, to the purchase and delivery of the product or service, marketing can be a powerful tool. Learn about successful practice of marketing through study of theory and the study of familiar marketing materials such as television commercials, imagery and product packaging.
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
Duration
Online - self-paced
Overview
About this course
In this course, you will learn:
- The basic principles and values of marketing
- Evidence of marketing in everyday life
- Marketing concepts
- How marketing builds and manages customer relationships
- How organizations such as non-profits, consumer product firms and business-to-business (B2B) organizations, use marketing
- How marketing creates value for the consumer, the company and society
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Instructors
Matthew Rodgers
Instructor, CISA - Leadership and Integrative Studies
Arizona State University
Read bioConnect with our team
Complete a brief form to get program recommendations and answers to your questions.