Certificate of Completion

Social Media

Master the art of social media to cultivate deeper brand and customer loyalty. This course shows you how to leverage social media for better brand awareness and business success.

$149

Total: Course cost

3.5 hours to complete

Duration

Online - self-paced
Earn a credential

Overview

Organizations of all types utilize social media to increase brand awareness and garner affinity with customers. Social media has become a vital component of a business’ marketing strategy to gain new customers, build brand loyalty and stay engaged with its respective audiences. In this social media course, You'll learn how to effectively leverage social media platforms to meet organizational needs. You'll also gain valuable tactics to create a buzz around an organization and its products or services.

About this course

In this social media marketing course online, You'll explore the pros and cons of social media platforms. These include Facebook, Instagram, Twitter, YouTube, LinkedIn, Snapchat, Pinterest and more. Facebook has more than 2 billion users while YouTube follows close behind with 1.5 billion users. These numbers illustrate the impact social media can have on brand awareness and customer loyalty. You'll also gain some insight into creating an effective social media marketing strategy.

Our social media marketing training course also covers how to bring attention to a new product or service, craft authentic narratives to promote a product or service and create interest and excitement around a sale or event. These tactics will help build a brand, cultivate a community and create a sense of affinity with your customers. Key social media course takeaways include:

  • Identify common and uncommon social media platforms used by businesses
  • Leverage various types of social media to increase sales of products or services
  • Use social media platforms to build affinity with customers and make your brand stand out

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