Segmentation and Targeting
Better serve your audience while improving the efficiency of your marketing efforts through strategic market segmentation and targeting.
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
Duration
Online - self-paced
Earn a credential
Overview
In essence, market segmentation answers the question "who am I talking to?" Market segmentation and targeting are essential building blocks of marketing because they identify who you and your organization are attempting to reach. Segmentation divides your larger market into groups that share common needs and characteristics, while targeting gives you the ability to focus on the segment that your offerings or products are best suited for.
About this course
- The purpose of segmentation and targeting in marketing
- Market segmentation templates and approaches
- The process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities
- How targeting influences each element of the marketing mix
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