Overview
This course prepares media leaders to build trustworthy, accountable organizations while navigating today’s most complex editorial, ethical, policy, and technology challenges.
Key Benefits:
- Build governance systems that support credibility and accountability.
- Evaluate ethical dilemmas using practical decision-making frameworks.
- Develop responsible policies for AI, privacy, sourcing, and transparency.
- Lead confidently during crises, controversies, and reputational pressure.
What’s Included:
- Six asynchronous online modules covering governance, ethics, policy, and leadership.
- Short instructional videos paired with curated readings and analysis.
- Scenario-based case studies on tragedy coverage, commentary, and AI errors.
- Weekly reflective or analytical submissions to apply course concepts.
By the end, learners will be equipped to turn ethical principles into clear, defensible leadership practices.
Course Modules
Explores how media organizations build and maintain public trust through governance structures, leadership roles, operational guardrails, mission alignment, values, and accountability. Learners examine how policies guide decision-making and how trust can be strengthened or damaged.
Who this course is designed for
- Media managers and newsroom leaders seeking stronger ethical decision-making frameworks.
- Editors, producers, and content leads responsible for standards, sourcing, corrections, and transparency.
- Product, policy, legal, and trust-and-safety professionals shaping responsible media workflows.
- Communications leaders managing public accountability, crisis response, or reputational risk.
- Emerging media leaders who want to balance innovation, audience trust, creativity, and responsibility.
Outcomes
By the end of this course, you’ll be able to:
- Design policy systems that strengthen trust, accountability, and mission.
- Evaluate ethical dilemmas using structured frameworks and real-world precedents.
- Set standards for transparency, sourcing, labeling, AI use, and audience communication.
- Apply privacy, harm reduction, rights awareness, and duty-of-care principles.
- Lead responsibly during crises, public pressure, and reputational risk.
- Integrate governance into workflows that balance creativity, safety, and responsibility.
Practical skills you will develop
This program equips learners with vital skills to thrive in today's complex workforce. Key skills include:
Crisis management
Editorial standards
Media management
Media ethics
Artificial intelligence governance
Policy development
Program support
Have additional questions?
Please reach out directly to Rashida Jones (Rashida@imaginestrategiesllc.com) for all course content related questions.
Connect with our team
Complete a brief form to get program recommendations and answers to your questions.