Marketing Plan
Learn how to build robust marketing strategy for your business so that your team can work together in pursuit of a successful vision.
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
1.5 hours to complete
Duration
Online - self-paced
Earn a credential
Overview
A strategic marketing plan combines all elements of marketing data, information and customer analysis with the objectives of the organization in a detailed, step-by-step outline of how the organization will achieve its goals. Whether your organization is a startup with a single product and no employees, or is a multi-unit international brand, strategic marketing plans can be used to get your organization from where it is now, to where it wants to be. Developing and delivering a marketing plan can help your organization stay on track in pursuit of your vision.
About this course
- Identify the key elements of the marketing plan
- Present a marketing plan
- The major factors that influence consumer purchasing decisions
- Explain how the marketing plan is used by marketing and the overall organization
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Instructors
Matthew Rodgers
Instructor, CISA - Leadership and Integrative Studies
Arizona State University
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