Marketing Mix
Beer and football. Cell phones and concert venues. Energy drinks and skydiving. What do these have in common? It’s what we call “marketing mix,” a sometimes costly but effective way of reaching a target audience.
$149
Total: Course cost
4.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
4.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
4.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
4.5 hours to complete
Duration
Online - self-paced
Overview
Why does Anheuser-Busch pay millions of dollars for a 30-second television ad during the Super Bowl? Why does Verizon Wireless put its name on concert venues and amphitheaters around the country? Think about these examples and how appropriate the strategy is to the target market: Football and beer are a natural fit. Who goes to concerts? The same people who have the heaviest cellular phone usage—teenagers and young adults. We call this the “marketing mix,” and in this course you will explore how companies determine the right amount of mix that, although maybe costly, support a marketing strategy that will give them the highest return on their marketing dollars and reach their target customers most effectively.
About this course
- Explain common product marketing strategies and how organizations use them to sell their products and services
- Explain the elements and benefits of branding, describing common branding strategies
- Describe marketing considerations over a product’s life cycle
- Describe pricing strategies and their various advantages and disadvantages
- Explain how organizations use integrated marketing communication (IMC) to support their marketing strategies
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Instructors
Elizabeth Castillo, PhD
Assistant Professor, CISA - Leadership and Integrative Studies
Arizona State University
Read bioConnect with our team
Complete a brief form to get program recommendations and answers to your questions.