Marketing Function (Business)
Marketing ensures that companies “sell products that don't come back, to people who do,” said the founder of Neiman Marcus. Learn how unique customer needs dictate marketing activities.
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
modules
Online - self-paced
Learning modality
Earn a credential
View credential
$149
Total: Course cost
2.5 hours to complete
Duration
Online - self-paced
Overview
You're a customer. What type of phone do you have? Which brand of coffee do you drink? What shampoo do you use? What make and model of car did you ride in or drive? Why do you buy the things you buy? Eat where you eat? There’s one word that helps make these decisions: Marketing. In this course you will explore the role that customers play in today’s marketing efforts and learn how companies segment the market to better target potential customers. You'll also get an introduction to the mix of marketing components a company can use to achieve its sales goals.
About this course
- Define the term marketing
- Describe elements of value, exchange, and an organization’s value proposition
- Explain the role of customers in marketing
- Explain market segmentation, targeting, and marketing mix
- Explain the importance of managing the customer relationship
- Explain the consumer buying process and factors that influence customer decisions
- Evaluate how marketing strategies align with corporate strategies
Recommended resource
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Data Analytics Job Simulation
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Instructors
Elizabeth Castillo, PhD
Assistant Professor, CISA - Leadership and Integrative Studies
Arizona State University
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