Current marketing purpose and practices seek to serve the customer. Customers, people or organizations, are the cornerstone of marketing because customers can make a business organization thrive or flounder. Whether this is through market value, reputation, if a customer or body of customers is not being well served by your services or products, you and your organization are not fulfilling their objective of offering services and products. Therefore, savvy marketing organizations and professionals at heart all have the basic function of serving the customer. By better understanding and meeting customer needs, marketers can increase the revenue, publicity, and possibly efficacy of your value proposition.