The AI for Marketing Certificate Course, offered in collaboration with Ziplines Education, prepares you to lead modern marketing efforts with confidence by blending strategic thinking with hands-on skills in data analytics, customer acquisition, paid media, and AI-assisted content creation. In this 5-week online course, marketing professionals learn advanced AI techniques applicable across content, growth, brand, lifecycle, and performance marketing. Gain hands-on experience using tools like ChatGPT, Gemini, and other generative AI platforms to accelerate creative production, uncover competitive insights, optimize campaigns, and build lightweight automations.

Key Benefits

• Harness AI to generate campaign content and insights
• Master analytics to measure audience engagement and outcomes
• Build and optimize multi-channel marketing campaigns
• Create a strategic marketing playbook you can reuse

What’s Included

5-week online course with flexible pacing

Program Cost and Payment Options

For the most current program cost, visit the Enrollment page here.

Ziplines Education Practitioners and SMEs

This program is taught by a team of experienced marketing leaders, entrepreneurs, and educators who bring a strong mix of agency, brand, and business-building expertise. Together, they cover the full spectrum of modern digital marketing—strategy, content, social, performance, analytics, and how AI is reshaping the way marketing teams plan and execute.

Learners benefit from practical, real-world perspectives from Kori Ashton (CEO), Sharon Lee Thony (CEO, board director, and adjunct professor), Carolina Lasso (author and founder of Plenari), and Latasha James (owner of James + Park)—each offering hands-on insight into building campaigns, growing brands, and delivering measurable results.