Overview
This course empowers learners to collect, analyze and present information that drives strategy. Through real-world exercises, you’ll develop a research mindset, build relevant hypotheses, and test your assumptions with clarity and rigor. Whether you're solving a complex business problem or leading a data-driven initiative, this course gives you the skills to collect and validate insights that matter.
Key Benefits
- Learn a repeatable process for data collection and validation
- Improve critical thinking and reduce confirmation bias
- Communicate insights through storytelling and visualization
- Build audience-relevant, action-oriented presentations
What’s Included
- Tools for building and testing data-driven hypotheses
- Practice exercises for identifying confirmation bias and irrelevant data
- Frameworks for collecting, vetting, and organizing information effectively
- Activities on storytelling with data and presenting audience-relevant insights
- Downloadable job aids for case building, research planning, and synthesis
Course Modules
Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Professionals who rely on data to inform decisions
- Business leaders seeking to improve problem-solving frameworks
- Analysts and strategists building evidence-based recommendations
- Team leads responsible for presenting research findings
- Lifelong learners aiming to refine their information literacy
Outcomes
By the end of this course, you’ll be able to:
- Form hypotheses to guide effective data gathering
- Identify and avoid common pitfalls in research and confirmation bias
- Use frameworks to test and validate insights
- Organize and retain information for future use
- Share data-driven insights through engaging presentations
Practical skills you will develop
This program equips learners with vital skills to thrive in today's complex workforce. Key skills include:
Program support
Have additional questions?
Please reach out directly to cc-suport@asu.edu for support with this program.
Connect with our team
Complete a brief form to get program recommendations and answers to your questions.