Overview
This course explores the product element of the marketing mix, examining how to classify, brand, package, and manage products throughout their lifecycle to maximize market success.
Key Benefits:
- Understand product classification and structure
- Develop strong branding strategies
- Manage product lifecycles effectively
- Optimize product portfolios and packaging
What's Included:
- Expert video instruction and content slides
- Interactive study plan on consumer offerings
- Knowledge assessment quiz
Successful product marketing requires understanding how products fit within broader portfolios, how brands create value, and how to adapt strategies throughout the product lifecycle.
Course Modules
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Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Product managers overseeing product portfolios
- Brand managers building brand equity
- Marketing managers responsible for product strategy
- Entrepreneurs developing product offerings
- Anyone involved in product planning, development, or lifecycle management
Outcomes
By the end of this course, you’ll be able to:
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Differentiate product types, structures, and levels to support effective product decisions
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Manage product lines and portfolios, including length, depth, and lifecycle strategies
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Develop and apply branding strategies that build and sustain strong brands
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Measure brand loyalty and brand effectiveness using appropriate metrics
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Use packaging as a strategic marketing tool while addressing environmental considerations
Connect with our team
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