Overview
This course provides a comprehensive examination of pricing strategy, covering the psychological, economic, and competitive factors that influence pricing decisions for both new and existing products.
Key Benefits:
- Understand pricing psychology and customer perception
- Master the five Cs of pricing strategy
- Develop pricing objectives aligned with business goals
- Apply pricing strategies for different market conditions
What's Included:
- Expert video instruction and content slides
- Interactive study plan on pricing products
- Knowledge assessment quiz
Effective pricing requires balancing customer value perceptions, cost structures, competitive pressures, and strategic objectives to maximize both sales and profitability.
Course Modules
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Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Pricing analysts developing pricing models
- Product managers setting product prices
- Business owners making pricing decisions
- Marketing managers optimizing revenue
- Anyone responsible for pricing strategy for products, services, or subscription offerings
Outcomes
By the end of this course, you’ll be able to:
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Develop pricing strategies that align with marketing objectives and the overall marketing mix
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Apply pricing psychology and the five Cs to inform strategic pricing decisions
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Estimate demand and relevant costs to support effective pricing policies
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Analyze external market and environmental factors that influence pricing
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Apply appropriate pricing strategies for both new and existing products
Connect with our team
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