Overview
This course focuses on developing and launching new products, covering the strategic processes involved in product development, risk assessment, and market adoption.
Key Benefits:
- Understand the product development lifecycle
- Identify success factors for new products
- Navigate intellectual property considerations
- Measure product performance effectively
What's Included:
- Expert video instruction and content slides
- Interactive study plan on maintaining competitive edge
- Knowledge assessment quiz
Successfully bringing new products to market requires strategic planning, careful risk management, and understanding how customers adopt innovations.
Course Modules
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Product managers responsible for launches
- Innovation teams developing new offerings
- Entrepreneurs bringing ideas to market
- Marketing strategists needing to understand product development
- Anyone involved in the creation, launch, or growth strategy for new products or services
Outcomes
By the end of this course, you’ll be able to:
-
Evaluate new product opportunities from both customer and company perspectives
-
Navigate the full product development process while managing risk and intellectual property considerations
-
Assess new product success using metrics and identify drivers of success or failure
-
Apply the adoption process and adopter categories to market entry decisions
-
Develop strategies for each stage of the product lifecycle
Connect with our team
Complete a brief form to get program recommendations and answers to your questions.