$199
Online - self-paced
6.5 hours to complete
Overview
This course explores the promotion element of the marketing mix, focusing on integrated marketing communications (IMC) and how to effectively coordinate marketing messages across traditional and digital channels.
Key Benefits:
- Master the promotion mix elements
- Develop integrated marketing communications plans
- Understand digital and social media marketing
- Measure campaign effectiveness with KPIs
What's Included:
- Expert video instruction and content slides
- Interactive study plan on IMC in the digital age
- Knowledge assessment quiz
In today's multi-channel world, effective promotion requires seamless integration across all customer touchpoints to create consistent, compelling brand messages.
Course Modules
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Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Marketing communicators coordinating campaigns across channels
- Digital marketers expanding into traditional media
- Brand managers developing communication strategies
- Advertising professionals seeking to understand integrated approaches
- Anyone responsible for creating cohesive marketing messages across multiple platforms
Outcomes
By the end of this course, you’ll be able to:
Develop integrated marketing communications (IMC) strategies aligned to business goals
Apply the 5A framework to map and influence the customer journey
Execute effective traditional, digital, social, and mobile marketing tactics
Understand the promotion mix and communication process to deliver clear, consistent messaging
Measure and optimize marketing performance using key performance indicators (KPIs)
Connect with our team
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