Overview
Business journalism helps readers understand how money, markets, companies, and policy decisions shape everyday life, and this course builds the core skills to report those stories clearly.
Key Benefits:
- Recognize strong business story ideas and newsworthy events.
- Explain markets and economic data in plain language.
- Interpret earnings, disclosures, and corporate announcements confidently.
- Structure business stories with context, causes, and consequences.
What’s Included:
- Modules on companies, financial markets, economic indicators, and monetary policy.
- Practical exercises assembling earnings, CPI, Fed, and market stories.
- Checklists for earnings, data series, and market coverage.
- Case studies exploring ethics, short-sellers, and activist investors.
By the end, learners can make complex business developments clear, accurate, and useful.
Course Modules
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Who this course is designed for
- Aspiring journalists who want to build confidence covering business, finance, and economic news.
- Working reporters seeking practical tools for interpreting companies, markets, data, and policy decisions.
- Editors, communicators, or media professionals who need clearer financial fluency for business coverage.
- Learners who want to explain complex corporate and economic developments accurately for general audiences.
- Anyone aiming to make money, markets, and business decisions more understandable and useful to readers.
Outcomes
By the end of this course, you’ll be able to:
- Identify the structure, components, and news value of a strong business story.
- Spot financial, corporate, market, and economic events worth covering.
- Explain earnings announcements, disclosures, and company performance for general readers.
- Interpret economic indicators and monetary policy decisions with clear context.
- Translate complex financial markets, data, and ethical issues into accurate, accessible journalism.
Practical skills you will develop
This program equips learners with vital skills to thrive in today's complex workforce. Key skills include:
Program support
Have additional questions?
Please reach out directly to Jeffrey Timmermans (Jefft@asu.edu) for all course content related questions.
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