Overview
This course examines the psychological and sociological factors that influence consumer purchasing behavior in both business-to-consumer (B2C) and business-to-business (B2B) markets.
Key Benefits:
- Understand consumer decision-making processes
- Distinguish B2B and B2C market characteristics
- Identify factors influencing buying behavior
- Apply consumer insights to marketing strategies
What's Included:
- Expert video instruction and content slides
- Interactive study plan with personalized learning
- Knowledge assessment quiz
Understanding consumer behavior is essential for creating effective marketing strategies that resonate with target audiences and drive business results.
Course Modules
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Certificate program
This course is a part of the following certificate program:
Who this course is designed for
- Marketing professionals who need to understand their customers better
- Business analysts who want to predict consumer trends
- Product managers developing customer-centric offerings
- Entrepreneurs building customer engagement strategies
- Anyone whose role requires understanding why customers make the choices they do
Outcomes
By the end of this course, you’ll be able to:
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Define consumer and describe types of consumer behavior
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Identify and explain factors influencing consumer buying decisions
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Understand the stages in consumer purchasing decision process
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Distinguish B2B market characteristics from B2C markets
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Describe buying situations and participants in B2B markets
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Analyze external and internal influences on buyer behavior
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Explain the stages in both B2C and B2B buying processes
Connect with our team
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