Overview
This course will provide insights and skills for data-driven marketing and advertising strategies. Explore the creation and application of buyer personas, gain a deeper understanding of the customer journey, and learn how Multi-Touch Attribution (MTA) and Media Mix Modeling contribute to effective advertising campaigns. Prepare to harness the power of data analytics to design targeted, impactful marketing and advertising efforts that resonate with the target audience.
Who is this Course Designed For?
- Data handlers, managers, and emerging leaders who seek to advance their careers through professional growth in the increasingly high-demand landscape of data analytics.
- Professionals who desire to establish an operational, hands-on understanding of data-driven decision making, as well as for executives and entrepreneurs who desire to further expand their knowledge in business analytics.
- Leaders who want to improve their marketability in today's competitive global marketplace with a specialization in business data analytics.
About this course
This course will help you:
- Describe and develop buyers' personas based on the data/information available.
- Apply buyer personas to target and engage customers in digital ecosystems effectively.
- Use data and analytics to address customers' needs and interests.
- Apply consumer behavior and a data-driven approach to design and plan advertising strategies.
- Measure ROI and effectiveness of advertising campaigns based on KPIs and Media Mix Modeling.
Recommended resource
Try a free job simulation created by top companies to build skills relevant to this program.
Data Analytics Job Simulation
Take this free real-world job simulation to: Test drive a career/role and demonstrate skills to an employer.
Certificate program
This course is a part of the following certificate program:
Program support
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