Tour Guides and Escorts

Hospitality and TourismO*NET 39-7011.00United States

Escort individuals or groups on sightseeing tours or through places of interest, such as industrial establishments, public buildings, and art galleries.

COMING SOON See related ASU learning
Median annual earnings
$38,463

50th percentile, United States

Projected change
+11.7%

2025 to 2035

Typical education
Bachelor's degree

31.7% of the workforce

Employment
67.35K jobs

Growing to 75.23K by 2035

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Compare nationwide estimates with state or county job-market data.

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Build the skills

ASU learning related to this career

These courses and certificates are connected through catalog career relationships and Lightcast skill tags.

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The work

What tour guides and escorts do

Tasks reported for this occupation, ordered by how often they come up in the role.

  • Describe tour points of interest to group members, and respond to questions.
  • Escort individuals or groups on cruises, sightseeing tours, or through places of interest, such as industrial establishments, public buildings, or art galleries.
  • Monitor visitors' activities to ensure compliance with establishment or tour regulations and safety practices.
  • Conduct educational activities for school children.
  • Research various topics, including site history, environmental conditions, and clients' skills and abilities to plan appropriate expeditions, instruction, and commentary.
  • Provide directions and other pertinent information to visitors.
  • Select travel routes and sites to be visited based on knowledge of specific areas.

Pay and outlook

What the job pays and where it is heading

Annual earnings range

Reported earnings by percentile, United States

10th percentile
$25,582
25th percentile
$30,950
50th percentile
$38,463
75th percentile
$50,602
90th percentile
$75,818

The gold marker shows the median. Half earn more than $38,463 and half earn less.

Employment outlook

2025 to 2035 projection

+11.7%faster than average
202567,347 jobs
2035 projected75,228 jobs

7,881 more positions over the decade, before replacement hiring.

Preparation

Education levels

What people currently working in the career hold. These are not entry requirements.

Bachelor's degree
31.7%
Associate degree
31%
High school diploma or less
25.9%
Certificate
7.7%
Master's or Professional degree
2.1%
Some college
1.5%

Skills

Skills employers ask for

Technical skills appearing most often in job postings for this occupation.

  • Guided Tours
  • Lifting Ability
  • Good Driving Record
  • Tourism
  • Marketing
  • Merchandising
  • Geology
  • Reservations
  • Group Dynamics
  • Safety Procedures
  • Restaurant Operation
  • Guest Relations
  • Safety Standards
  • Retail Sales
  • First Aid
  • Money Management
  • Bilingual (Spanish/English)
  • Effective Communication
  • Cash Handling
  • Customer Communications Management

How the work gets done

Core competencies

Broad capabilities associated with strong performance in this occupation.

Speaking
Talking to others to convey information effectively.
Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Service Orientation
Actively looking for ways to help people.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Coordination
Adjusting actions in relation to others' actions.
Time Management
Managing one's own time and the time of others.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Persuasion
Persuading others to change their minds or behavior.
Instructing
Teaching others how to do something.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Negotiation
Bringing others together and trying to reconcile differences.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.
Mathematics
Using mathematics to solve problems.
Systems Evaluation
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

In the market

Job titles and employers

Recent job postings in United States

Common job titles

  1. 01Tour Guides2,052 postings
  2. 02Drivers/Tour Guides174 postings
  3. 03Lead Tour Guides117 postings
  4. 04Kayak Guides87 postings
  5. 05Tour Ambassadors82 postings
  6. 06Zipline Guides43 postings
  7. 07Museum Guides39 postings
  8. 08Museum Educators33 postings
  9. 09Student Tour Guides30 postings
  10. 10Tour Guide Managers28 postings
  11. 11Guides18 postings
  12. 12Museum Docents17 postings
  13. 13VIP Tour Guides17 postings
  14. 14Adventure Guides16 postings
  15. 15Park Ambassadors16 postings
  16. 16Tour Guides/Office Assistants14 postings
  17. 17Campus Tour Guides13 postings
  18. 18Escorts13 postings
  19. 19Admissions Assistants and Tour Guide11 postings
  20. 20Museum Ambassadors11 postings

Top employers

  1. 01Us Ghost Adventures441 postings
  2. 02Secret Food Tours61 postings
  3. 03Ghost City Tours50 postings
  4. 04Travel & Leisure Group Ltd47 postings
  5. 05Underground Donut Tour22 postings
  6. 06Cedar Point21 postings
  7. 07Historic Tours Of America20 postings
  8. 08E&J Gallo Winery18 postings
  9. 09Guest Services17 postings
  10. 10Guydeez17 postings
  11. 11Hilton Grand Vacations17 postings
  12. 12Delaware North16 postings
  13. 13Walking Tours15 postings
  14. 14Legends Global14 postings
  15. 15Molson Coors13 postings
  16. 16New York Power Authority12 postings
  17. 17Kualoa Ranch11 postings
  18. 18Omni Hotels & Resorts11 postings
  19. 19Pintours11 postings
  20. 20Unlimited Biking San Francisco11 postings

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