Market Research Analysts and Marketing Specialists
Business, Management and AdministrationO*NET 13-1161.00United States
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign.
- Median annual earnings
- $77,677
- Projected change
- +10.1%
- Typical education
- Bachelor's degree
- Employment
- 965.12K jobs
50th percentile, United States
2025 to 2035
60.9% of the workforce
Growing to 1.06M by 2035
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These courses and certificates are connected through catalog career relationships and Lightcast skill tags.
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The work
What market research analysts and marketing specialists do
Tasks reported for this occupation, ordered by how often they come up in the role.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Measure and assess customer and employee satisfaction.
- Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.
- Monitor industry statistics and follow trends in trade literature.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
- Direct trained survey interviewers.
- Develop and implement procedures for identifying advertising needs.
Pay and outlook
What the job pays and where it is heading
Annual earnings range
Reported earnings by percentile, United States
- 10th percentile
- $41,944
- 25th percentile
- $57,051
- 50th percentile
- $77,677
- 75th percentile
- $108,995
- 90th percentile
- $161,145
The gold marker shows the median. Half earn more than $77,677 and half earn less.
Employment outlook
2025 to 2035 projection
+10.1%faster than average
2025965,124 jobs
2035 projected1,062,282 jobs
97,158 more positions over the decade, before replacement hiring.
Preparation
Education levels
What people currently working in the career hold. These are not entry requirements.
- Bachelor's degree
- 60.9%
- Master's or Professional degree
- 39.1%
Skills
Skills employers ask for
Technical skills appearing most often in job postings for this occupation.
How the work gets done
Core competencies
Broad capabilities associated with strong performance in this occupation.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Mathematics
- Using mathematics to solve problems.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Persuasion
- Persuading others to change their minds or behavior.
- Time Management
- Managing one's own time and the time of others.
- Coordination
- Adjusting actions in relation to others' actions.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Operations Analysis
- Analyzing needs and product requirements to create a design.
- Service Orientation
- Actively looking for ways to help people.
- Instructing
- Teaching others how to do something.
In the market
Job titles and employers
Recent job postings in United StatesCommon job titles
- 01Business Development Representatives7,364 postings
- 02Marketing Specialists5,160 postings
- 03Business Development Specialists2,456 postings
- 04Marketing Assistants2,449 postings
- 05Digital Marketing Specialists2,434 postings
- 06Marketing Interns2,129 postings
- 07Business Development Associates1,895 postings
- 08Marketing Associates1,856 postings
- 09Social Media Specialists1,500 postings
- 10Event Marketers1,495 postings
- 11Product Specialists1,327 postings
- 12Social Media Coordinators1,293 postings
- 13Business Development Coordinators886 postings
- 14Marketing Analysts857 postings
- 15Product Marketing Specialists792 postings
- 16Business Development Officers782 postings
- 17Field Marketing Representatives684 postings
- 18Field Marketing Specialists673 postings
- 19Social Media Interns595 postings
- 20Marketing Strategists582 postings
Top employers
- 01Robert Half1,152 postings
- 02Leaf At Home LTD812 postings
- 03Cardinal Health701 postings
- 04Pearson Education697 postings
- 05JPMorgan Chase611 postings
- 06General Motors517 postings
- 07DLA Piper501 postings
- 08LeafHome473 postings
- 09PayPal433 postings
- 10Capital One421 postings
- 11Accenture395 postings
- 12Amazon378 postings
- 13Aston Carter377 postings
- 14Nike364 postings
- 15Leaffilter North340 postings
- 16Beacon Hill Staffing Group323 postings
- 17Compass Group303 postings
- 18Maximus289 postings
- 19PNC274 postings
- 20Insight Global273 postings
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