Educational, Guidance, and Career Counselors and Advisors

Education and TrainingO*NET 21-1012.00United States

Advise and assist students and provide educational and vocational guidance services.

COMING SOON See related ASU learning
Median annual earnings
$64,369

50th percentile, United States

Projected change
+7.3%

2025 to 2035

Typical education
Bachelor's degree

56.3% of the workforce

Employment
396.77K jobs

Growing to 425.62K by 2035

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Compare nationwide estimates with state or county job-market data.

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Build the skills

ASU learning related to this career

These courses and certificates are connected through catalog career relationships and Lightcast skill tags.

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The work

What educational, guidance, and career counselors and advisors do

Tasks reported for this occupation, ordered by how often they come up in the role.

  • Maintain accurate and complete student records as required by laws, district policies, and administrative regulations.
  • Counsel students regarding educational issues, such as course and program selection, class scheduling and registration, school adjustment, truancy, study habits, and career planning.
  • Counsel individuals or groups to help them understand and overcome personal, social, or behavioral problems affecting their educational or vocational situations.
  • Provide crisis intervention to students when difficult situations occur at schools.
  • Review transcripts to ensure that students meet graduation or college entrance requirements, and write letters of recommendation.
  • Refer students to outside counseling services.
  • Prepare students for later educational experiences by encouraging them to explore learning opportunities and to persevere with challenging tasks.
  • Refer students to degree programs based on interests, aptitudes, or educational assessments.
  • Evaluate students' or individuals' abilities, interests, and personality characteristics, using tests, records, interviews, or professional sources.
  • Provide students with information on topics such as college degree programs and admission requirements, financial aid opportunities, trade and technical schools, and apprenticeship programs.
  • Conduct follow-up interviews with counselees to determine if their needs have been met.
  • Assess needs for assistance, such as rehabilitation, financial aid, or additional vocational training, and refer clients to the appropriate services.
  • Instruct individuals in career development techniques, such as job search and application strategies, resume writing, and interview skills.
  • Attend meetings, educational conferences, and training workshops, and serve on committees.
  • Plan and promote career and employment-related programs and events, such as career planning presentations, work experience programs, job fairs, and career workshops.
  • Teach classes and present self-help or information sessions on subjects related to education and career planning.
  • Plan and conduct orientation programs and group conferences to promote the adjustment of individuals to new life experiences, such as starting college.
  • Address community groups, faculty, and staff members to explain available counseling services.
  • Prepare reports on students and activities as required by administration.
  • Provide information for teachers and staff members involved in helping students or graduates identify and pursue employment opportunities.
  • Collaborate with teachers and administrators in the development, evaluation, and revision of school programs and in the preparation of master schedules for curriculum offerings.
  • Plan, direct, and participate in recruitment and enrollment activities.

Pay and outlook

What the job pays and where it is heading

Annual earnings range

Reported earnings by percentile, United States

10th percentile
$44,682
25th percentile
$51,046
50th percentile
$64,369
75th percentile
$83,336
90th percentile
$106,629

The gold marker shows the median. Half earn more than $64,369 and half earn less.

Employment outlook

2025 to 2035 projection

+7.3%faster than average
2025396,765 jobs
2035 projected425,618 jobs

28,853 more positions over the decade, before replacement hiring.

Preparation

Education levels

What people currently working in the career hold. These are not entry requirements.

Bachelor's degree
56.3%
Master's or Professional degree
41.2%
Associate degree
2.5%

Skills

Skills employers ask for

Technical skills appearing most often in job postings for this occupation.

  • School Counseling
  • Social Work
  • Student Services
  • Case Management
  • Psychology
  • Mental Health
  • Human Services
  • Disabilities
  • Support Services
  • Marketing
  • Academic Advising
  • Workforce Development
  • Good Driving Record
  • Career Counseling
  • Crisis Intervention
  • Medical Records
  • Career Management
  • Special Education
  • Rehabilitation
  • Customer Relationship Management

How the work gets done

Core competencies

Broad capabilities associated with strong performance in this occupation.

Active Listening
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Speaking
Talking to others to convey information effectively.
Service Orientation
Actively looking for ways to help people.
Reading Comprehension
Understanding written sentences and paragraphs in work-related documents.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Active Learning
Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Learning Strategies
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Persuasion
Persuading others to change their minds or behavior.
Coordination
Adjusting actions in relation to others' actions.
Instructing
Teaching others how to do something.
Negotiation
Bringing others together and trying to reconcile differences.
Time Management
Managing one's own time and the time of others.
Systems Evaluation
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Systems Analysis
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Management of Personnel Resources
Motivating, developing, and directing people as they work, identifying the best people for the job.

In the market

Job titles and employers

Recent job postings in United States

Common job titles

  1. 01School Counselors4,464 postings
  2. 02Job Coaches2,767 postings
  3. 03Employment Specialists2,236 postings
  4. 04Admissions Counselors2,234 postings
  5. 05Academic Mentors1,532 postings
  6. 06Counselors1,527 postings
  7. 07Academic Advisors1,305 postings
  8. 08Elementary School Counselors1,286 postings
  9. 09High School Counselors1,284 postings
  10. 10Career Advisors816 postings
  11. 11Middle School Counselors795 postings
  12. 12Career Coaches780 postings
  13. 13Guidance Counselors742 postings
  14. 14Career Navigators481 postings
  15. 15Job Developers461 postings
  16. 16Elementary Counselors446 postings
  17. 17Community Support Specialists438 postings
  18. 18Career Counselors408 postings
  19. 19Academic Counselors391 postings
  20. 20Enrollment Counselors355 postings

Top employers

  1. 01City Year1,551 postings
  2. 02Goodwill979 postings
  3. 03Edjoin.Org385 postings
  4. 04Herc375 postings
  5. 05Soliant Health354 postings
  6. 06Compass Health Network308 postings
  7. 07Center For Social Dynamics299 postings
  8. 08Edwards Lifesciences274 postings
  9. 09Community Options238 postings
  10. 10Adams And Associates196 postings
  11. 11Monarch&Co International184 postings
  12. 12State of South Carolina172 postings
  13. 13Management & Training Corporation167 postings
  14. 14Equus161 postings
  15. 15Southern New Hampshire University153 postings
  16. 16Educational Data Systems149 postings
  17. 17Sedgwick140 postings
  18. 18McLaren Health Care135 postings
  19. 19Acadia Healthcare133 postings
  20. 20Catholic Charities USA133 postings

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