Demonstrators and Product Promoters
Marketing, Sales and ServiceO*NET 41-9011.00United States
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
- Median annual earnings
- $39,885
- Projected change
- +2.2%
- Typical education
- High school diploma or less
- Employment
- 71.76K jobs
50th percentile, United States
2025 to 2035
99.3% of the workforce
Growing to 73.34K by 2035
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The work
What demonstrators and product promoters do
Tasks reported for this occupation, ordered by how often they come up in the role.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Sell products being promoted and keep records of sales.
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Suggest specific product purchases to meet customers' needs.
- Research or investigate products to be presented to prepare for demonstrations.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Identify interested and qualified customers to provide them with additional information.
- Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
- Transport, assemble, and disassemble materials used in presentations.
- Practice demonstrations to ensure that they will run smoothly.
- Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
- Instruct customers in alteration of products.
- Work as part of a team of demonstrators to accommodate large crowds.
Pay and outlook
What the job pays and where it is heading
Annual earnings range
Reported earnings by percentile, United States
- 10th percentile
- $29,790
- 25th percentile
- $34,216
- 50th percentile
- $39,885
- 75th percentile
- $57,752
- 90th percentile
- $83,318
The gold marker shows the median. Half earn more than $39,885 and half earn less.
Employment outlook
2025 to 2035 projection
+2.2%average or slower
202571,759 jobs
2035 projected73,344 jobs
1,585 more positions over the decade, before replacement hiring.
Preparation
Education levels
What people currently working in the career hold. These are not entry requirements.
- High school diploma or less
- 99.3%
- Master's or Professional degree
- 0.7%
Skills
Skills employers ask for
Technical skills appearing most often in job postings for this occupation.
How the work gets done
Core competencies
Broad capabilities associated with strong performance in this occupation.
- Speaking
- Talking to others to convey information effectively.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Persuasion
- Persuading others to change their minds or behavior.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Service Orientation
- Actively looking for ways to help people.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Coordination
- Adjusting actions in relation to others' actions.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Time Management
- Managing one's own time and the time of others.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Instructing
- Teaching others how to do something.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
In the market
Job titles and employers
Recent job postings in United StatesCommon job titles
- 01Brand Ambassadors9,242 postings
- 02Product Demonstrators6,494 postings
- 03Brand Ambassadors/Sales Associates3,963 postings
- 04Retail Brand Ambassadors1,758 postings
- 05Sales Ambassadors1,567 postings
- 06Sales Promoters1,469 postings
- 07Promoters996 postings
- 08Event Specialists883 postings
- 09Major Account Sales Managers687 postings
- 10Event Brand Ambassadors569 postings
- 11Sign Holders524 postings
- 12Eyewear Specialists426 postings
- 13Lead Brand Ambassadors415 postings
- 14Sign Spinners401 postings
- 15Specialty Artists394 postings
- 16Distributors391 postings
- 17Brand Ambassadors/Event Staff298 postings
- 18Retail Sales Brand Ambassadors297 postings
- 19Product Ambassadors296 postings
- 20Sales Representatives/Brand Ambassadors264 postings
Top employers
- 01American Eagle Outfitters2,845 postings
- 02Acosta Group2,477 postings
- 03Club Demonstration Services1,811 postings
- 04Product Connections1,676 postings
- 05Advantage Solutions1,537 postings
- 06Aeo Management Co.1,242 postings
- 07Macy's839 postings
- 08Andersen Windows737 postings
- 09Ralph Lauren Retail721 postings
- 10DRVM LTD668 postings
- 11Renuity612 postings
- 12Amazon601 postings
- 13ThirdChannel564 postings
- 14Marvin441 postings
- 15Hilton Grand Vacations411 postings
- 16Ulta Beauty391 postings
- 17H-E-B313 postings
- 18Job Talent302 postings
- 19Ars Corporation Ltd298 postings
- 20Lush Handmade Cosmetics283 postings
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