Advertising and Promotions Managers
Business, Management and AdministrationO*NET 11-2011.00United States
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
- Median annual earnings
- $124,424
- Projected change
- −1.9%
- Typical education
- Bachelor's degree
- Employment
- 25.43K jobs
50th percentile, United States
2025 to 2035
62.4% of the workforce
Growing to 24.95K by 2035
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The work
What advertising and promotions managers do
Tasks reported for this occupation, ordered by how often they come up in the role.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Coordinate with the media to disseminate advertising.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
- Plan and execute advertising policies and strategies for organizations.
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Contact organizations to explain services and facilities offered.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Pay and outlook
What the job pays and where it is heading
Annual earnings range
Reported earnings by percentile, United States
- 10th percentile
- $57,745
- 25th percentile
- $83,892
- 50th percentile
- $124,424
- 75th percentile
- $195,956
- 90th percentile
- $294,695
The gold marker shows the median. Half earn more than $124,424 and half earn less.
Employment outlook
2025 to 2035 projection
−1.9%projected to decline
202525,426 jobs
2035 projected24,952 jobs
474 fewer positions over the decade, before replacement hiring.
Preparation
Education levels
What people currently working in the career hold. These are not entry requirements.
- Bachelor's degree
- 62.4%
- High school diploma or less
- 16%
- Associate degree
- 8%
- Some college
- 7.7%
- Master's or Professional degree
- 5.9%
Skills
Skills employers ask for
Technical skills appearing most often in job postings for this occupation.
How the work gets done
Core competencies
Broad capabilities associated with strong performance in this occupation.
- Active Listening
- Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
- Speaking
- Talking to others to convey information effectively.
- Critical Thinking
- Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
- Social Perceptiveness
- Being aware of others' reactions and understanding why they react as they do.
- Reading Comprehension
- Understanding written sentences and paragraphs in work-related documents.
- Judgment and Decision Making
- Considering the relative costs and benefits of potential actions to choose the most appropriate one.
- Writing
- Communicating effectively in writing as appropriate for the needs of the audience.
- Coordination
- Adjusting actions in relation to others' actions.
- Complex Problem Solving
- Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
- Time Management
- Managing one's own time and the time of others.
- Persuasion
- Persuading others to change their minds or behavior.
- Monitoring
- Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
- Active Learning
- Understanding the implications of new information for both current and future problem-solving and decision-making.
- Management of Personnel Resources
- Motivating, developing, and directing people as they work, identifying the best people for the job.
- Negotiation
- Bringing others together and trying to reconcile differences.
- Systems Evaluation
- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
- Service Orientation
- Actively looking for ways to help people.
- Systems Analysis
- Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
- Learning Strategies
- Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
- Mathematics
- Using mathematics to solve problems.
In the market
Job titles and employers
Recent job postings in United StatesCommon job titles
- 01Advertising Managers238 postings
- 02Directors of Planning127 postings
- 03Advertising and Marketing Managers115 postings
- 04Advertising Account Managers104 postings
- 05Advertising Sales Managers91 postings
- 06Promotions Managers79 postings
- 07Directors of Gift Planning75 postings
- 08Directors of Strategic Planning71 postings
- 09Digital Advertising Managers62 postings
- 10Advertising Operations Managers61 postings
- 11Policy Managers58 postings
- 12Directors of Advertising57 postings
- 13Product Pricing Managers53 postings
- 14Regulatory Affairs Managers51 postings
- 15Directors of Infrastructure47 postings
- 16Media Planning Directors47 postings
- 17Associate Planning Directors44 postings
- 18Promotions Supervisors43 postings
- 19Restaurant General Managers39 postings
- 20Associate Directors of Programs38 postings
Top employers
- 01Amazon362 postings
- 02County Of San Mateo118 postings
- 03Capri Holdings56 postings
- 04Ford53 postings
- 05Microsoft53 postings
- 06Mastercard52 postings
- 07Publicis Groupe48 postings
- 08Lumen Technologies47 postings
- 09Marriott International38 postings
- 10Taco Bell37 postings
- 11Pizza Hut33 postings
- 12Doordash32 postings
- 13Walmart28 postings
- 14GHD27 postings
- 15AbbVie25 postings
- 16County Of Sonoma25 postings
- 17Bbb National Programs22 postings
- 18Staples22 postings
- 19CVS Health20 postings
- 20Comcast20 postings
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